6 new marketing trends for 2013

Will micro innovation define trends in marketing for 2013 & beyond?

1. Mobile apps like slice, dashlane etc & other digital marketing tactics will influence consumer buying decision.

Chris Marentis  mentioned in his post that 2012 saw more and more technology move towards mobile devices and serving consumer demand for mobile applications.

It is predicted that by 2014 the majority of people accessing the internet will do so from mobile devices.

 In 2013, mobile is certain to continue its growth and “reinvention of the wheel”, as some search marketing experts have put it. Companies are already beginning to recognize the need of mobile marketing trends  to serve mobile demand. Mobiles apps for business will be must and  mobile app development be one of the fastest growing occupation in international market.

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2013 will see more and more companies adopting digital marketing strategy.

A video by JWTIntelligence - 10 Trends for 2013 in 2 minutes which will impact marketing 




2.Augmented reality will influence buying or renting industry. This types of interactive marketing services will mainly influence fashion industry.

3.Crowd sourcing and crowd funding will support new idea & create new market. Authors & publisher are joining together to create  a new model for publishing. Best talent from all aspects of publishing can join together in this online marketplace.

4. More and more women will work in senior influential corporate position. The way to do business will change due to increase in feminine qualities in corporate worlds.

5. Recession will force people to enroll in online education. This will change the trend for formal education in coming days.

6.The Expansion of Local Search will remain key. In 2007, Google made a calculated shift towards providing searchers with locally relevant search results. The majority of searches at the time were found to actually be seeking local results, so Google decided to service the need. This shift reinvented the way people search and the way marketers approach their marketing strategies.

In 2012, Google made the switch from Google Places to Google+ Local. 2013 will see the expansion and further implementation of search engine updates to better serve the demand for local results. 

In 2013, companies will also expand their local search marketing efforts in an attempt to capture as much local market share for their products and services as possible.

CMO’s and marketing departments invest more in software and infrastructure and sponsor new transformation projects based on recent trends in marketing management.Online, inline and offline communications and real-time changes will drive investment, Role of CMO will also change. 

In this current one button economy Rohit Bhargava explained the importance micro innovation and virtual trust in his latest report on 15 Marketing & Business Trends In 2013 That Will Change Your Business.

Steve Jobs on Marketing 

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