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Showing posts with label socialmedia. Show all posts
Showing posts with label socialmedia. Show all posts

Sunday, June 30, 2013

Best Linkedin Profiles

Want To Have The Best LinkedIn Profile?

13  Secret Tips From A Resume Writer To Have The Top 1% Most Viewed LinkedIn Profile for 2013

Here you will learn how to build your brand, especially relevant to those in sales and business development roles.

1. Have a catchy title. This does not include "role, company name". Mine reads "Finding you the best fit for merchant services with no shady business at Equitable Payments". This tag line has resulted in a lot of strangers reaching out to connect who relate to my industry and appreciate the candor and humor.
There are several rules of thumb that you should follow if you want to really make a big splash.
  • Really highlight your expertise, worth or your uniqueness
  • Connect with your target audience
  • Use powerful and effective keywords
  • Be as creative as possible at all times 
 Click the link to read my report on linkedInfluence to discover more advanced Linkedin Tips to  Make Best LinkedIn Profile
2. Connect with people you meet within 24 hours. If you meet someone at a networking event, a dinner party, or otherwise, connect with them (and connect with your friends, too). There may be no immediate synergy, but the beauty of LinkedIn is the connection to everyone's network.

3. Make yourself contactable

There are several areas in your LinkedIn profile where you can provide contact information:

  •     Personal Information section
  •     Add your email address to the headline
  •     Configure the built-in Twitter functionality (if you are on Twitter)
  •     Provide a link to an external page with your contact details in the ‘Websites’ section



4. Seek out connections from the people your contacts know and ask for an introduction. An easy way to do that is to find 1-3 people to whom you'd like an introduction. Send a message to your contact saying, "I was glancing through your contacts and wanted to ask if you'd be comfortable connecting me with the following people (Insert Names/Titles)? I'd be happy to write a short blurb you can use or edit to facilitate in making the introduction. I welcome you to do the same with my contacts. Thanks, in advance, for any help you can offer!"

This is one of the critical steps to have the best LinkedIn profile.

5. Search Engine Optimize your profile. SEO techniques might be helpful for adding keywords into your profile that  are specific to your specialization or company. You can add these keywords in your headline, giving information about your education, work experience etc. and finally in the summary portion
  

How to Dominate LinkedIn search






6. Looking to connect with someone in particular? Look them up and see which of your contacts is connected with him/her. Ask that person to help facilitate a connection for you.

Now, LinkedIn strategy is all about creating your own voice but you also need to know how to keep in touch with your contacts and how to use them  effectively. If you are shy in your own business promotion, you can avail services from human linkedin who will show how to build rapport in real time.

7. Out of the box skills - Mentioning the skills and expertise that you think are pretty unique to you is a good tactic. Adding a little information about your inner abilities along with the experience is sure to boost your profile.

8. Strip out the clutter - If you’re the average person you have changed jobs six or eight times before you reached the age of 40. That experience is only relevant when it relates to your current goals. Sift through your profile and weed out or streamline everything that doesn’t support your business or professional goals. If you’re currently a Web designer but were an accountant in a previous life, a comprehensive listing of your accounting background is distracting. Keep previous jobs in your work history, but limit each to job title, company, and a brief description of duties.

9. Reintroduce your personality -Focusing on keywords and eliminating clutter is important, but in the process your individuality probably got lost. Now you can put it back and add a little enthusiasm and flair. Describing yourself as, “A process improvement consultant with a Six Sigma black belt,” is specific and targeted but also says nothing about you as a person—and  it doesn’t make me think, “Hey, she would be great to work with.”

10. Get recommended! Reach out to contacts with whom you've interacted in your current and past roles. This is free advertising for you, if you're seeking clients and you can refer prospects to these references, or they can be great for possible employers to review.

11. Who's looking at you? See who viewed your profile and contact them if there is relevance. You can only see who is looking at your profile  if you allow others to see when you look at theirs.

12. Start a group if you have a good reason to, and plan to grow it and keep it updated. This is a great way to build your personal brand around an area/topic/event for which you have expertise.

13. Bring relevant content to the table! Do not swipe the content from the home page of LinkedIn and share it.

 Bring something new and interesting to the table. Still think you don't need to be on LinkedIn?

Will you ever be looking for a new job? A new client? A new hire? 

Now's the time to get your profile and network up to date and activated. Don't wait until you need something: at that point, it's too late. You may refer to my another article about LinkedIN to know why it's so relevant NOW.

Click Here! to download my report Linked Influence to learn how to get LinkedIn working for You.


If you want to know how to create a successful LinkedIn profile that will attract your target market, this article is probably the most complete breakdown I’ve ever done on the subject outside of my advanced LinkedIn training course

Most popular articles on how to use LinkedIn for jobsearch & Networking in our social media category


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Last updated by Stacey on 7th Sep'13
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Sunday, June 16, 2013

How To be A Human Linkedin

Small Talk - best networking tips

9 ways a networking coach can help you in getting business contacts


Summary- Simple tips to use for networking in practical  life using linkedin

Networking scares a lot of entrepreneurs because they aren't sure about how to do it. Networking quite simply is about building relationships and getting to know people.

To build a network, you need to master small talk. Small Talk is not a business conversation, not a business discussion, but it is that appetizer that helps develop into something more connected.

As per study, 85% people feel shy & awkward  when they first want to network. You can try  your own or better you can consult a private networking coach.

So, a recent trend for start up business to hire a networking coach who will train you on how to start small talk in the event and also do networking for you along with you.

Christine Hauer from Hifive agency makes living by networking for people. Companies who can’t hire large marketing agency, hire networking experts like Christine who help them to create personal branding. You really need to do networking while you are  using linkedin for business.

Here are 9 networking tips for you.


1. HBR studied 2000 companies and found 95% people believe in face to face meeting. Hence, secret is you must show up and get in front of people face to face.

2. A custom name tag is a great idea. If you don't have a custom name tag, wear a name tag on your right shoulder. Most people are right-handed and extend their right hand to shake hands with you when they are meeting you for the first time. So wearing a name tag on your right shoulder will allow people to greet you by name and vice verse. This is equivalent to create an effective LinkedIn summary.

3. Introduce yourself. Don't be shy in approaching people you don't already know. Walk up to someone new and say "hello, I don't believe we've met." Many people stand around at networking events waiting to see someone they know before they get comfortable. Unfortunately, you will miss a lot of opportunities by waiting for a familiar face. Remember to Work the room and make sure to meet at least 10 new people by the end of the event.

4. Effective networking is about solving a need or becoming a resource for someone. When you meet someone, be sure to ask who they would ideally like to meet or what they are hoping to accomplish at the networking event. If you can help introduce two people who would benefit by knowing one another, you have just become a valuable resource to both parties.

5. Be a good listener and be interested in others. Follow your natural curiosity and ask the questions that interest you.

7. If you are looking for new business lead or you are promoting your business practice to discuss your business in regular conversation.

8. Smile. And show your teeth when you smile. Notice and acknowledge your anxiety, but put it off to one side. 

9. Make it habit to attend at least 2 business events per month and build business contacts. You should collect business card and connect them in linkedin. Follow up with them a small mail after sometime and gradually build a relation.Here is a great resource on how to use linkedin for online networking and building a long lasting relation after first introduction.

 Most popular articles on how to use LinkedIn for jobsearch & Networking in our social media category


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Tuesday, June 4, 2013

Using LinkedIn for Business

Are You Using LinkedIn To Its Fullest Potential?

Learn How To Use LinkedIn For Business To Increase Profits Easily And For Free

If you are not yet on LinkedIn, or you are already on but you are only using it casually, without a solid strategic plan, you are missing out on the potential for many more powerful connections and a large increase in sales and leads for your business.

Done correctly, LinkedIn can open the door to:
  • Valuable partnerships that can double or triple your income
  • An endless supply of buyers, right at your fingertips
  • High-paying careers that would best utilize your skills and passions
  • Priceless business marketing information for free, with even more benefits for paid accounts
  • Access to high-quality talent for your company
And more…

Your LinkedIn profile should not be viewed as a simple online resume. It is your key to a successful and profitable business. Keep reading to find out how.

 
(This is a 100% digital online course that you can access any time from any device)

Using LinkedIn For Business Like The Pros Do

Last week I had a discussion with Mr. Divyesh Nathoo, Managing Director of Twin Consulting on impact of the social media like LinkedIn for business.

He added few valuable points in my report LinkedInfluence where you will get valuable tips on how to use LinkedIn for business & Job.

Social media has changed the world of marketing and become a force to be reckoned with during the past few years. But it's more than just a social affair.

The social media has given individual and businesses amazing options in terms of how we create, connect and share what we have online, particularly with a niche social network like LinkedIn.

 Here is a video by Carol Smith on how to use LinkedIn to grow revenue for your company. She explains how you can do more with LinkedIn just than just post an online resume and gives easy ways to interact with other professionals.

A Video On How To Use Linkedin for Business & Marketing





If you are new to LinkedIn , click the link to read  LinkedIn training course.

 How Using LinkedIn For Social Networking Can Quickly Grow Your Contact List?

It's important to understand how social networking works, particularly for those in business.

In its simplest form, social networking involves forming substantiating online social networks for communities of people who share common interests and activities.

Sites like LinkedIn allow users to create personal profiles and then interact using these connections through sharing media, sending messages and blogging. Most importantly, this social network enables you - and your business - to extend way beyond your personal network.  Here is 16 smarter ways to use LinkedIn to build your business

Used correctly, social networking can be an incredibly powerful tool in your business operation. Click here tolearn How to REALLY use LinkedIn

How Using LinkedIn For Social Networking Can Make You More Money?

LinkedIn is a network that has been established specifically for the use of professional people and businesses.

And again, relating to the very basic form, it is a social networking system that enables members to not only connect with other people doing related jobs and business, but to also recommend people and businesses to other members of LinkedIn.

Most importantly, this is not a 'Set & Forget' network. LinkedIn is an amazing tool for promoting your product or service. It’s a place to start conversations with others in your field.  It’s a place where having an up to date profile can land you your next big opportunity. You need to use your status update very effectively for this purpose.

Leading Australian business coach Casey Gollan commented  LinkedIn is a prime virtual space to connect with other entrepreneurs, industry leaders, and foster meaningful relationships that will grow your business. 

LinkedIn is bigger than ever as a business tool. Are you actually making the most of it? Try these 11 little-known tricks and tactics for Using LinkedIn.

A study was conducted by Steve W. Martin on how top sales people use LinkedIn to research accounts, prospect for leads, and generate sales. Here are 4 classifications of users:

Enthusiasts: Twenty-five percent of the study participants would be classified as "Enthusiast" LinkedIn users. Enthusiasts have fully developed LinkedIn accounts and use LinkedIn continuously during the day.

Casual: Forty percent of participants would be classified as "Casual" LinkedIn users, who access their account on a regular basis.

Personal: Fifteen percent of participants would be classified as "Personal" LinkedIn users.

Non-Participants: Twenty percent of the salespeople were "Non-Participants."

Refer to the below infographic to know see how the Enthusiasts and the & Casual group use LinkedIn for business.




How Using Linkedin For Social Networking Has Done HUGE Things For Big Businesses (And how it can do the same for you!)

Just a few months ago, in February 2013, LinkedIn announced that Hewlett-Packard (HP) had hit the 1-million mark in terms of people following them - making them the first company to achieve this milestone. This didn't just happen by accident.

HP has, for years, considered LinkedIn as a "critical" link to their customers; they use the network to reach and build relationships with their community of customers, as well as prospective employees and partners. There is no doubt that they are well aware of the fact that Sir Richard Branson reaped 1-million followers on LinkedIn a very long time ago!

According to Natalie Malazenko, VP of HP's Digital Marketing Division, the reason their achievement is "critical" is because these one million followers in turn link to more than 43-million individuals who are on the LinkedIn network. This enables the company to access an enormous database of potential clients.

You can also use LinkedIn Ad to attract business decision makers to your website.  This is more profitable than CPM ads in Google network.

In 2012, LinkedIn introduced a "follow company" option that can be embedded on web pages which makes it easier for people looking for jobs and companies looking to hire to connect. Here is 5 creative ways to use LinkedIn company pages.

There is no doubt that using LinkedIn for business will help you to leverage the playing field and compete very successfully in your own area of business expertise. It is also an amazing tool that you can use to grow your business.

2 Quick Pointers On How To Use LinkedIn For Business Contacts 

  • LinkedIn can help you find new contacts, and, more importantly, it helps you reconnect with old contacts.  It was found in a survey that 30% of respondents were primarily getting new business from reaching out to old contacts they’d lost touch with.
  • You should participate in LinkedIn discussions to establish yourself as an expert. This will help you to get new contacts.
I hope this has given you the inspiration and insight to start learning more about how to use LinkedIn for business success. Please browse the site and read my other articles to find more ways LinkedIn can help propel your business forward by bringing you more profits with a smaller advertising budget.

About  Divyesh Nathoo

Divyesh is a challenger and operates his business and personal life by setting challenge after challenge. Find out more about Divyesh Nathoo and Twin Consulting, their services and interesting client case studies at the Twin Consulting website HR Management.

 Most popular articles on how to use LinkedIn for jobsearch & Networking in our social media category
  • What is linkedin.com
  • Best Linkedin Profiles
  • How To be A Human Linkedin
  • Using LinkedIn for Business
  • How To Write A LinkedIn Summary
  • 13 tips to dominate linkedin network
  • linkedin profile tips
  • LinkedIn Training Course
  • Linkedinfluence Exposes Secrets of Linkedin
  • 100+ Ways to Use LinkedIn by Josh. 
  • Facebook vs. LinkedIn - What's the Difference?
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    Sunday, April 28, 2013

    How To Write A LinkedIn Summary

    Linda Matias of  careerstrides.com shares her tips on how to provide a snapshot of your career and allow readers to determine whether or not they want to download your full resume. For this reason, it is essential that you include the best you have to offer.

    The more impressive your LinkedIn summary,the greater the chance you will generate interest from recruiters and decision makers.

    A Video On 5 Tips to Writing a Compelling LinkedIn Summary





    Click here to download my LinkedIn training courses.

    Important Tips on How To Write a LinkedIn Summary

    (1) A LinkedIn membership, free or premium, is a must have for today's job seeker because head hunters are flocking to LinkedIn to recruit candidates for open positions.

    (2) A significant part of the LinkedIn profile is the summary section. To get the most out of your summary don't reiterate information that is on your resume, but look for a different angle to flesh out the same background in two paragraphs.

    This part will take time if you aren't a wordsmith so don't be surprised or get discouraged if it takes you a couple of days to come up with compelling verbiage.

    Once you have written the introductory paragraphs, choose three successes from the last ten to fifteen years of your career to showcase. Finally to round out the summary, include a closing paragraph.

    Let's take a look at a sample summary you can use as a model.

    Sample on writing a LinkedIn Summary

    - - - - - - - - - - - - - - - - - - -
    Linkedin summary tips
    Offer a valuable blend of new business development, negotiation, and client cultivation strategies to drive sales of complex IT solutions and shape the strategic direction of a global sales department.

    Leverage hands-on expertise in managing a long sales cycle to capture multi-year, lucrative accounts within various industries, including healthcare, education, retail, and hospitality.

    Effectively position organizations against entrenched competition, design competitive pricing policies, and nurture relationships with clients and business partners. Overview of achievements includes the following:

    -- High-performance background in building teams to outperform performance goals by 30% (on average) in flat markets.

    -- Drive double-digit market growth through a multi-layered business development strategy focused on maximizing existing client accounts and expanding into untapped areas.

    -- Close 85% of contract agreements by placing value on client relationships, holding productive conversations with C-level executives and senior management, and cultivating credibility and stakeholder confidence.

    Balance growth-oriented and entrepreneurial mindset to present potential merger and acquisitions opportunities, recommend strategic alliances with industry players, and propose partnerships with joint ventures.

    In summary, offer targeted information to the different types of people that will see your profile. For your peers,describe them what you're up to and the industry you work in.

    Show potential employers your skills and what you have to offer. "You get the best results when you tell people what to expect if they connect with you," says Wells. According to Blair Warren, the most important part of persuasion is to tell what you have to offer for companies . Hence the best suggestion is that your summary should be persuasive enough.


    Click Here! to download my report Linked Influence to learn how to write an effective linkedin summary.

    Article source : how to write a Linkedin profile summary
     image source : how to write linkedin summary


    Most popular articles on how to use LinkedIn for jobsearch & Networking in our social media category
  • What is linkedin.com
  • Best Linkedin Profiles
  • How To be A Human Linkedin
  • Using LinkedIn for Business
  • How To Write A LinkedIn Summary
  • 13 tips to dominate linkedin network
  • linkedin profile tips
  • LinkedIn Training Course
  • Linkedinfluence Exposes Secrets of Linkedin
  • 100+ Ways to Use LinkedIn by Josh. 
  • Facebook vs. LinkedIn - What's the Difference?
      • Share you thoughts!!

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      Location: Ukiah Municipal Airport (UKI), Ukiah, CA 95482, USA

      Sunday, April 21, 2013

      13 tips to dominate linkedin network

      Your LinkedIn profile is NOT your resume. Your resume is your career history. It’s dull, boring and often task-based. Your LinkedIn profile is your CAREER FUTURE! It’s who you are, how you help people, and why you deserve to be noticed. A POWERFUL LinkedIn Profile sells YOU!

      Your LinkedIn profile is key to your own personal branding strategy. 

      You need to clearly mention how you reach from point A to point B. How gain expertise & skill over time. How you can contribute to an organization. 

      You need to write your linkedin profile for the readers  not for you without using adventurous overused terms like ninja, guru, maverick or superhero.

      Another  Unique advantage of linkedin profile is it demonstrates with whom your are connected, your network. 
      Click the link to know more about how create Best LinkedIn Profiles as taught by Donna Serdula, an outstanding Linkedin Profile writer.


       Most popular articles on how to use LinkedIn for jobsearch & Networking in our social media category
    • What is linkedin.com
    • Best Linkedin Profiles
    • How To be A Human Linkedin
    • Using LinkedIn for Business
    • How To Write A LinkedIn Summary
    • 13 tips to dominate linkedin network
    • linkedin profile tips
    • LinkedIn Training Course
    • Linkedinfluence Exposes Secrets of Linkedin
    • 100+ Ways to Use LinkedIn by Josh. 
    • Facebook vs. LinkedIn - What's the Difference?

        • Share you thoughts!!
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        Sunday, April 14, 2013

        Linkedinfluence Exposes Secrets of Linkedin

        Introducing Linkedinfluence 2.0 by Lewis Howes on how to use LinkedIn to find a job

        Missing the Boat on LinkedIn Benefits? Can’t Figure it Out?

        Have you sort of snubbed LinkedIn as a social media portal? 

        Linkedinfluence - a step by step guide to leran Linkedin
        Linkedinfluence - A step by step guide on social media marketing& job search
        Maybe you just don’t have any time to spend leaning another way to communicate with business prospects.  
        If this sounds a like you, then we have good news.  We’ve put together a short Cliff Note like report that shows you how to use LinkedIn  for business, marketing, job search in a single afternoon.
        It’s called Linkedinfluence and you are going to love how we’ve boiled down the complexity and learning curve of getting up to speed with Linked In.

        Click Here To Download Linkedinfluence Report  

        (This is a 100% digital online course that you can access any time from any device)

        David Lundgren, Founder of HBN.COM mentioned that LinkedIn marketing tips of this digital report helped him to take his business growth chart to *Skyrocket into Orbit*


        "A 2013 study by the Society for Human Resource Management found that 77 percent of employers are using social networks to recruit, a sharp increase from the 56 percent who reported doing so in 2011. And among the recruiters using social tools, 94 percent said they are using LinkedIn."

        This report shows you how to start Day One on LinkedIn


        What is the best way to present your talent, your company’s Features, Advantages and Benefits (FAB) so other can read about you and want to connect with you?  

        online course on LinkedIn
        Linkedin is secret of my success in career search
        We cover all of this and so much more:
        • Step One: Building a powerful Linkedin Foundation
        • Step Two: Get anyone to find your profile based on your targeted keywords
        • Step Three: Linked In Open Network (LION) Benefits
        • Step Four: Boost your personal brand while forming valuable relationships
        • Step Five: Using LinkedIn to find employees, or get hired yourself!
        • Step Six:Learn to attract high quality clients
        • Step Seven: Measuring the ROI on your LinkedIn Ads

        Linked in will max out when you reach 30,000 connections. We’ll show you how to grow your connected (1st tier) list from 0 to hero in just 30 – 45 days. 

        With plenty of practical advice, you’ll wonder why you never started on LinkedIn sooner.

        A Video Review of Linkedinfluence 2.0 by Dave on LinkedIn training



        Stop Waiting!!

        Kat Hanna mentioned at Linkedinfluence home page that she got two interviews and one offer within 3 weeks



        Just Released:  We just released Facebook Timeline Pro. This is a simple and easy to use app that helps you slice and dice images that will fit perfectly in your Facebook. 



         
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        Friday, March 29, 2013

        linkedin profile tips

        How To Create A LinkedIn Profile? 

        Your LinkedIn profile is often your first online impression, as it usually shows up at the top of Google results when someone Googles your name.

        It is essentially your online professional presence, and it’s imperative that it conveys that you truly are a professional. Here is a step-by-step process to create the perfect profile.

        If you follow each step, you will not only look good, but you will also attract your ideal clients and encourage them to take action and reach out to you.

        Let’s work with LinkedIn to demonstrate how it can maximize our professional exposure.

        30 Tips To Optimize Your LinkedIn Profile For Better Exposure and Engagement 

        1.   Your name should contain only your name. 

        2.    Your headline should be catchy, because it will help you brand yourself.

        3.    Optimize your job description.

        4.    Use keywords you want to be found for in your title, headline and description.

        5.    Avoid using buzzwords like creative, organizational, effective, motivated, extensive experience, innovative, responsible, analytical, problem solving. Instead, use hard data, statistics or easily demonstrable facts, or add links to illustrate your creative talent.

        6.    Use your photo.

        7.    Grow your connections beyond 500.

        8.    Add all relevant information including the country where you live.

        9.    Mention your status. Are you self-employed or working?

        10.  Customize your profile.

        11.  Update your status with relevant & useful content.

        12.  Write in 1st person.

        13.  Talk directly to your markets for better conversion.

        14.  Add a slide show or video.

        15.  Make a strong call to action so that people watch your video.

        16.  Use keywords properly to get endorsements.

        17.  Get more than 5 recommendations for important sections.

        18.  Showcase your product in a project section.

        19.  Showcase your achievements for more credibility.

        20.  Join groups & add value in those groups. This will improve the relevance of your profile.

        21.  Promote your LinkedIn profile elsewhere. This is part of the SEO for your profile.

        22.  List all companies you have worked at or schools you have attended.

        23.  If you are more than 40 years old, highlight your unique skills that you earned from hands on experience. Make a list of your top five skills and fields of expertise that are related to your past and current positions.

        24.   List 3 websites in your profile.

        25.   Include the appropriate disclaimer on your personal account.

        26.   Use words that everyone will understand.

        27.   Your LinkedIn profile is a dynamic document. Update it regularly. Do proofread your profile.

        28.   When sending out a request to connect, edit and personalize your invitation every time to suit the recipient and match the occasion.

        29.   Give an option to download your profile in PDF format.

        30.   Follow LinkedIn's step-by-step guide to take your profile to 100% completeness. 



        Paul Mullan&nbsp on Likedin Profile



        Additional helpful information for creating the best LinkedIn profile


        • You should put in the location of your residence, primarily the country. You’ll notice that your ZIP code is also required.

        • You can put in your employment status as employed, seeking a job, or student, and your job title. The name of your company is really important.

        • Probably the hardest thing for a lot of people is picking the industry. Basically, you should find the closest match that you can, and if you can’t find exactly what you need, close enough, in this case, is good enough.

        3 rules to change your profile while you are looking for job

                  (1) Change your privacy settings from the main menu
                  (2) Upgrade to a premium membership to view profiles of people outside your networks
                  (3) Make the right connection

        What should you Include in Your LinkedIn Profile When You're Unemployed?


        Here are some samples suggested by Krista Canfield, Senior PR Manager at LinkedIn:
           
        • Unemployed and Looking for Work
        •  Operations Logistic Professional Seeking Work
        •  Experienced Retail Manager Available for New Opportunity
        •  Marketing Professional in Transition
        •  Pharmaceutical Sales Representative Currently Exploring Options
        •  Recent College Graduate Seeking Entry Level Programming Position 

        How do you use the right hand column for your benefits?


        People You May Know – LinkedIn encourages users to build their connections by suggesting other users they may know and want to reach out to.

        Profile Strength – This new metric is visible only to you. The concept of profile strength is simple: the more complete your LinkedIn profile, the higher your strength. Currently, the “All Star” status is the highest level users can achieve.

        Your Network – This is an illustration of your network’s reach.  This metric breaks down your network by company, school, location and industry.

        People Also Viewed – Shows other users similar to you that people have viewed on LinkedIn.

        Read my report Linked influence to know how to put linkedin to work for you from today.


        The article is inspired by Melonie Dodaro Canada’s #1 LinkedIn Expert & international keynote speaker.. Check Melonie's profile as an example for one of the best linkedin profile examples.



        Updated on :  27th June'13 by Arindam

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        Sunday, March 24, 2013

        what is linkedin.com

        About Linkedin

        LinkedIn is really a huge database of professionals. LinkedIn was started about the same time as Facebook, but it specifically targeted business professionals. 
         
        LinkedIn allows you to connect with key influencers and decision makers in your industry in ways that you may have never been able to do offline.

        What's Linkedin Business Model?


        LinkedIn revenues come from 3 key revenue streams: Hiring Solutions, Marketing Solutions, and Premium Subscriptions.

        LinkedIn sells Hiring and Marketing solutions through field sales organization and through their website.

        The Premium subscriptions are primarily sold online. Field Sales organization comprises of direct sales force, agencies, and resellers.

        While online channel is characterized by lower average selling prices, the offline channel is characterized by longer sales cycle, higher average selling prices, and longer contract terms.
        LinkedIn is a good example of a Freemium business model. While the core offering is free for its network members, premium offering comes for a price. 

        The premium offering includes tools such as LinkedIn InMails and Profile Stats Pro. The users can upgrade from a basic account type to Business, Business Plus, or Executive account types. The premium account types provide

        Revenue of Linkedin


        The business social network earned more than double the $54.9 million in revenue it generated in Q2 2010.

        As a result, the company earned $4.5 million in net income after taxes, according to today's financial earnings report. That's about the same as the $4.29 million it earned in Q2 2010. LinkedIn reported earnings per share (EPS) of $0.04, beating Wall Street estimates that the company would earn $0.01 per share.

        The company also released a slew of stats about the health of its social network, claiming record levels of members, unique visitors and pageviews.  Unique visitors are up 83% to 81.8 million per month, while page views jumped 80% to 7.1 billion.In its most recent quarter, LinkedIn said page views rose 67% from a year earlier, the company's highest growth rate in 2012.

        Data from comScore shows that LinkedIn has bounced between 40 million and 43 million U.S. unique visitors since August.

        Why Wall Street Likes LinkedIn More Than Facebook?


        1.    Linkedin is an enterprise company at the core. It sells its lead enterprise recruiting solution, LinkedIn Recruiter, at a high price-point, as well as a number of other offerings for the enterprise.
        Wall Street likely values the long-term enterprise contract revenue at significantly higher multiples than the consumer-facing streams.

        Whereas, Facebook makes money in one way: facilitating consumer spending. This generally means more volatility on the path to monetization.

        2.    LinkedIn, on the other hand, appeals to professionals in the broad 25-to-65-year-old category. Profile information in Facebook is pretty standard. Profile information defined by a far more standardized set of criteria: address, age, work place, job details, academic qualifications etc. 
        This is easy data to digest and utilize, and it doesn’t change very often. This is also what makes it so valuable and inherently easier to monetize.

        Whereas, social identity on Facebook is a complex and ever-changing amalgamation of ideas, interests, thoughts, pictures, places and media that people are perpetually curating and refining as per their tastes and life change.

        We all change jobs on average 7 times in our lifetime, and many of us change careers many times as well. Every time we do this we undergo tremendous stress trying to find contacts, develop new friends, and open new doors. This entire process is greatly aided by LinkedIn, and we are willing to pay for this help.

        Click here to read edited excerpts of LinkedIn CEO in 2009 interview at wsj.com 

        LinkedIn also is pushing into content by aggregating business news and hosting expert blog posts, to give professionals more reasons to linger on the site.

        The more active its members, the more ads LinkedIn can sell and the more data it garners for its corporate customers' hiring and recruiting needs.

        Most popular articles on how to use LinkedIn for jobsearch & Networking in our social media category


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