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Friday, March 29, 2013

linkedin profile tips

How To Create A LinkedIn Profile? 

Your LinkedIn profile is often your first online impression, as it usually shows up at the top of Google results when someone Googles your name.

It is essentially your online professional presence, and it’s imperative that it conveys that you truly are a professional. Here is a step-by-step process to create the perfect profile.

If you follow each step, you will not only look good, but you will also attract your ideal clients and encourage them to take action and reach out to you.

Let’s work with LinkedIn to demonstrate how it can maximize our professional exposure.

30 Tips To Optimize Your LinkedIn Profile For Better Exposure and Engagement 

1.   Your name should contain only your name. 

2.    Your headline should be catchy, because it will help you brand yourself.

3.    Optimize your job description.

4.    Use keywords you want to be found for in your title, headline and description.

5.    Avoid using buzzwords like creative, organizational, effective, motivated, extensive experience, innovative, responsible, analytical, problem solving. Instead, use hard data, statistics or easily demonstrable facts, or add links to illustrate your creative talent.

6.    Use your photo.

7.    Grow your connections beyond 500.

8.    Add all relevant information including the country where you live.

9.    Mention your status. Are you self-employed or working?

10.  Customize your profile.

11.  Update your status with relevant & useful content.

12.  Write in 1st person.

13.  Talk directly to your markets for better conversion.

14.  Add a slide show or video.

15.  Make a strong call to action so that people watch your video.

16.  Use keywords properly to get endorsements.

17.  Get more than 5 recommendations for important sections.

18.  Showcase your product in a project section.

19.  Showcase your achievements for more credibility.

20.  Join groups & add value in those groups. This will improve the relevance of your profile.

21.  Promote your LinkedIn profile elsewhere. This is part of the SEO for your profile.

22.  List all companies you have worked at or schools you have attended.

23.  If you are more than 40 years old, highlight your unique skills that you earned from hands on experience. Make a list of your top five skills and fields of expertise that are related to your past and current positions.

24.   List 3 websites in your profile.

25.   Include the appropriate disclaimer on your personal account.

26.   Use words that everyone will understand.

27.   Your LinkedIn profile is a dynamic document. Update it regularly. Do proofread your profile.

28.   When sending out a request to connect, edit and personalize your invitation every time to suit the recipient and match the occasion.

29.   Give an option to download your profile in PDF format.

30.   Follow LinkedIn's step-by-step guide to take your profile to 100% completeness. 



Paul Mullan&nbsp on Likedin Profile



Additional helpful information for creating the best LinkedIn profile


  • You should put in the location of your residence, primarily the country. You’ll notice that your ZIP code is also required.

  • You can put in your employment status as employed, seeking a job, or student, and your job title. The name of your company is really important.

  • Probably the hardest thing for a lot of people is picking the industry. Basically, you should find the closest match that you can, and if you can’t find exactly what you need, close enough, in this case, is good enough.

3 rules to change your profile while you are looking for job

          (1) Change your privacy settings from the main menu
          (2) Upgrade to a premium membership to view profiles of people outside your networks
          (3) Make the right connection

What should you Include in Your LinkedIn Profile When You're Unemployed?


Here are some samples suggested by Krista Canfield, Senior PR Manager at LinkedIn:
   
  • Unemployed and Looking for Work
  •  Operations Logistic Professional Seeking Work
  •  Experienced Retail Manager Available for New Opportunity
  •  Marketing Professional in Transition
  •  Pharmaceutical Sales Representative Currently Exploring Options
  •  Recent College Graduate Seeking Entry Level Programming Position 

How do you use the right hand column for your benefits?


People You May Know – LinkedIn encourages users to build their connections by suggesting other users they may know and want to reach out to.

Profile Strength – This new metric is visible only to you. The concept of profile strength is simple: the more complete your LinkedIn profile, the higher your strength. Currently, the “All Star” status is the highest level users can achieve.

Your Network – This is an illustration of your network’s reach.  This metric breaks down your network by company, school, location and industry.

People Also Viewed – Shows other users similar to you that people have viewed on LinkedIn.

Read my report Linked influence to know how to put linkedin to work for you from today.


The article is inspired by Melonie Dodaro Canada’s #1 LinkedIn Expert & international keynote speaker.. Check Melonie's profile as an example for one of the best linkedin profile examples.



Updated on :  27th June'13 by Arindam

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Sunday, March 24, 2013

what is linkedin.com

About Linkedin

LinkedIn is really a huge database of professionals. LinkedIn was started about the same time as Facebook, but it specifically targeted business professionals. 
 
LinkedIn allows you to connect with key influencers and decision makers in your industry in ways that you may have never been able to do offline.

What's Linkedin Business Model?


LinkedIn revenues come from 3 key revenue streams: Hiring Solutions, Marketing Solutions, and Premium Subscriptions.

LinkedIn sells Hiring and Marketing solutions through field sales organization and through their website.

The Premium subscriptions are primarily sold online. Field Sales organization comprises of direct sales force, agencies, and resellers.

While online channel is characterized by lower average selling prices, the offline channel is characterized by longer sales cycle, higher average selling prices, and longer contract terms.
LinkedIn is a good example of a Freemium business model. While the core offering is free for its network members, premium offering comes for a price. 

The premium offering includes tools such as LinkedIn InMails and Profile Stats Pro. The users can upgrade from a basic account type to Business, Business Plus, or Executive account types. The premium account types provide

Revenue of Linkedin


The business social network earned more than double the $54.9 million in revenue it generated in Q2 2010.

As a result, the company earned $4.5 million in net income after taxes, according to today's financial earnings report. That's about the same as the $4.29 million it earned in Q2 2010. LinkedIn reported earnings per share (EPS) of $0.04, beating Wall Street estimates that the company would earn $0.01 per share.

The company also released a slew of stats about the health of its social network, claiming record levels of members, unique visitors and pageviews.  Unique visitors are up 83% to 81.8 million per month, while page views jumped 80% to 7.1 billion.In its most recent quarter, LinkedIn said page views rose 67% from a year earlier, the company's highest growth rate in 2012.

Data from comScore shows that LinkedIn has bounced between 40 million and 43 million U.S. unique visitors since August.

Why Wall Street Likes LinkedIn More Than Facebook?


1.    Linkedin is an enterprise company at the core. It sells its lead enterprise recruiting solution, LinkedIn Recruiter, at a high price-point, as well as a number of other offerings for the enterprise.
Wall Street likely values the long-term enterprise contract revenue at significantly higher multiples than the consumer-facing streams.

Whereas, Facebook makes money in one way: facilitating consumer spending. This generally means more volatility on the path to monetization.

2.    LinkedIn, on the other hand, appeals to professionals in the broad 25-to-65-year-old category. Profile information in Facebook is pretty standard. Profile information defined by a far more standardized set of criteria: address, age, work place, job details, academic qualifications etc. 
This is easy data to digest and utilize, and it doesn’t change very often. This is also what makes it so valuable and inherently easier to monetize.

Whereas, social identity on Facebook is a complex and ever-changing amalgamation of ideas, interests, thoughts, pictures, places and media that people are perpetually curating and refining as per their tastes and life change.

We all change jobs on average 7 times in our lifetime, and many of us change careers many times as well. Every time we do this we undergo tremendous stress trying to find contacts, develop new friends, and open new doors. This entire process is greatly aided by LinkedIn, and we are willing to pay for this help.

Click here to read edited excerpts of LinkedIn CEO in 2009 interview at wsj.com 

LinkedIn also is pushing into content by aggregating business news and hosting expert blog posts, to give professionals more reasons to linger on the site.

The more active its members, the more ads LinkedIn can sell and the more data it garners for its corporate customers' hiring and recruiting needs.

Most popular articles on how to use LinkedIn for jobsearch & Networking in our social media category


Share you thoughts!!
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Sunday, March 3, 2013

reliance 4g services

Will Reliance Jio Infocomm become top Telecom operator in India by 2015?


India has only 10.7 million broadband subscribers, compared to over 600 million mobile phone subscribers in the country. The number of Internet users is estimated at 121 million--of which 20 million are on mobile Internet--and is expected to increase to over 400 million by 2015.

Bhatia from Gartner mentioned "India is deficient in terms of fixed broadband and LTE can give it a push." However, it is also a highly price-sensitive market and operators need to offer the right package at the right price, he noted.

Recently, ABI Research said fueled by investments by Bharti Airtel and Reliance Industries, TD-LTE subscriber adoption in India will reach 5 million by 2013. The telecom research firm said WCDMA and TD-LTE subscriber adoption will eclipse 90 million and 5 million by 2013, respectively. 

5 favorable reasons for Reliance broadband

1. Management has previous experience in set up of pan India telecom operation from scratch

2. Holding companies has necessary financial strength. It may attract FDI  considering adavatageous position in market.

3. Reliance can collaborate with any existing established operators to get quick access to large customers with good ARPU

4. They have one of the best & latest Telecom infrastructures

5. Opportunity to buy 800 MHz band

8 challenges for Reliance 4g services

1. RIL is always successful in B2B area. They need to increase brand awareness for success in B2C domain

2. CAPEX for pan India operation with existing wi-fi band will be very costly. ARPU need to be very high to have at least positive operational cash flow.

3. Quality of voice & support off features like voice & data roaming in 2G , 3G & CDMA networks

4. Users might require another LTE handset which might impact quick market penetration

5. Call rate need to be high to maintain positive operational cash flow unless it is highly subsidized

6. Seamless roaming between 4g to 2g/3g  or CDMA network.

7. Migrating subscribers from other networks to Reliance Jio. I'm not sure how many people will be ready to subscribe 4g network. One option might be to merge with other national career or start a new network with 700 MHz.

8. Dependency on regulation to allow fixed number portability.

Reliance's 4G network would be the largest of any outside the U.S. and Japan. India is expected to have more 4G wireless subscribers in four years—37 million—than Brazil, Russia or Indonesia, according to consulting firm Ovum. China is on the 4G path, too, and it is expected to have a much larger user base than India eventually, but it has yet to commence any commercial 4G roll outs.


So far, Bharti Airtel Ltd.  is the only one to have launched 4G services in India, in the cities of Kolkata, Bengaluru and Pune. — Gagandeep Kaur, Editor, Light Reading India

Update on 7th Mar'13 -
1) Samsung, RIL team up, plan 4G phones @ Rs 5,500
2) AT&T may buy stake in Reliance Jio to make Reliance JIO 4g service provider a  USD 14 billion company who will break even in 3 years.
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