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Friday, March 29, 2013

linkedin profile tips

How To Create A LinkedIn Profile? 

Your LinkedIn profile is often your first online impression, as it usually shows up at the top of Google results when someone Googles your name.

It is essentially your online professional presence, and it’s imperative that it conveys that you truly are a professional. Here is a step-by-step process to create the perfect profile.

If you follow each step, you will not only look good, but you will also attract your ideal clients and encourage them to take action and reach out to you.

Let’s work with LinkedIn to demonstrate how it can maximize our professional exposure.

30 Tips To Optimize Your LinkedIn Profile For Better Exposure and Engagement 

1.   Your name should contain only your name. 

2.    Your headline should be catchy, because it will help you brand yourself.

3.    Optimize your job description.

4.    Use keywords you want to be found for in your title, headline and description.

5.    Avoid using buzzwords like creative, organizational, effective, motivated, extensive experience, innovative, responsible, analytical, problem solving. Instead, use hard data, statistics or easily demonstrable facts, or add links to illustrate your creative talent.

6.    Use your photo.

7.    Grow your connections beyond 500.

8.    Add all relevant information including the country where you live.

9.    Mention your status. Are you self-employed or working?

10.  Customize your profile.

11.  Update your status with relevant & useful content.

12.  Write in 1st person.

13.  Talk directly to your markets for better conversion.

14.  Add a slide show or video.

15.  Make a strong call to action so that people watch your video.

16.  Use keywords properly to get endorsements.

17.  Get more than 5 recommendations for important sections.

18.  Showcase your product in a project section.

19.  Showcase your achievements for more credibility.

20.  Join groups & add value in those groups. This will improve the relevance of your profile.

21.  Promote your LinkedIn profile elsewhere. This is part of the SEO for your profile.

22.  List all companies you have worked at or schools you have attended.

23.  If you are more than 40 years old, highlight your unique skills that you earned from hands on experience. Make a list of your top five skills and fields of expertise that are related to your past and current positions.

24.   List 3 websites in your profile.

25.   Include the appropriate disclaimer on your personal account.

26.   Use words that everyone will understand.

27.   Your LinkedIn profile is a dynamic document. Update it regularly. Do proofread your profile.

28.   When sending out a request to connect, edit and personalize your invitation every time to suit the recipient and match the occasion.

29.   Give an option to download your profile in PDF format.

30.   Follow LinkedIn's step-by-step guide to take your profile to 100% completeness. 



Paul Mullan&nbsp on Likedin Profile



Additional helpful information for creating the best LinkedIn profile


  • You should put in the location of your residence, primarily the country. You’ll notice that your ZIP code is also required.

  • You can put in your employment status as employed, seeking a job, or student, and your job title. The name of your company is really important.

  • Probably the hardest thing for a lot of people is picking the industry. Basically, you should find the closest match that you can, and if you can’t find exactly what you need, close enough, in this case, is good enough.

3 rules to change your profile while you are looking for job

          (1) Change your privacy settings from the main menu
          (2) Upgrade to a premium membership to view profiles of people outside your networks
          (3) Make the right connection

What should you Include in Your LinkedIn Profile When You're Unemployed?


Here are some samples suggested by Krista Canfield, Senior PR Manager at LinkedIn:
   
  • Unemployed and Looking for Work
  •  Operations Logistic Professional Seeking Work
  •  Experienced Retail Manager Available for New Opportunity
  •  Marketing Professional in Transition
  •  Pharmaceutical Sales Representative Currently Exploring Options
  •  Recent College Graduate Seeking Entry Level Programming Position 

How do you use the right hand column for your benefits?


People You May Know – LinkedIn encourages users to build their connections by suggesting other users they may know and want to reach out to.

Profile Strength – This new metric is visible only to you. The concept of profile strength is simple: the more complete your LinkedIn profile, the higher your strength. Currently, the “All Star” status is the highest level users can achieve.

Your Network – This is an illustration of your network’s reach.  This metric breaks down your network by company, school, location and industry.

People Also Viewed – Shows other users similar to you that people have viewed on LinkedIn.

Read my report Linked influence to know how to put linkedin to work for you from today.


The article is inspired by Melonie Dodaro Canada’s #1 LinkedIn Expert & international keynote speaker.. Check Melonie's profile as an example for one of the best linkedin profile examples.



Updated on :  27th June'13 by Arindam

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