Want To Have The Best LinkedIn Profile?
13 Secret Tips From A Resume Writer To Have The Top 1% Most Viewed LinkedIn Profile for 2013
Here you will learn how to build your brand, especially relevant to those in sales and business development roles.
1. Have a catchy title. This does not include "role, company name". Mine reads "Finding you the best fit for merchant services with no shady business at Equitable Payments". This tag line has resulted in a lot of strangers reaching out to connect who relate to my industry and appreciate the candor and humor.
There are several rules of thumb that you should follow if you want to really make a big splash.
- Really highlight your expertise, worth or your uniqueness
- Connect with your target audience
- Use powerful and effective keywords
- Be as creative as possible at all times
| Click the link to read my report on linkedInfluence to discover more advanced Linkedin Tips to Make Best LinkedIn Profile |
3. Make yourself contactable
There are several areas in your LinkedIn profile where you can provide contact information:
- Personal Information section
- Add your email address to the headline
- Configure the built-in Twitter functionality (if you are on Twitter)
- Provide a link to an external page with your contact details in the ‘Websites’ section
4. Seek out connections from the people your contacts know and ask for an introduction. An easy way to do that is to find 1-3 people to whom you'd like an introduction. Send a message to your contact saying, "I was glancing through your contacts and wanted to ask if you'd be comfortable connecting me with the following people (Insert Names/Titles)? I'd be happy to write a short blurb you can use or edit to facilitate in making the introduction. I welcome you to do the same with my contacts. Thanks, in advance, for any help you can offer!"
This is one of the critical steps to have the best LinkedIn profile.
5. Search Engine Optimize your profile. SEO techniques might be helpful for adding keywords into your profile that are specific to your specialization or company. You can add these keywords in your headline, giving information about your education, work experience etc. and finally in the summary portion
6. Looking to connect with someone in particular? Look them up and see which of your contacts is connected with him/her. Ask that person to help facilitate a connection for you.
Now, LinkedIn strategy is all about creating your own voice but you also need to know how to keep in touch with your contacts and how to use them effectively. If you are shy in your own business promotion, you can avail services from human linkedin who will show how to build rapport in real time.
7. Out of the box skills - Mentioning the skills and expertise that you think are pretty unique to you is a good tactic. Adding a little information about your inner abilities along with the experience is sure to boost your profile.
8. Strip out the clutter - If you’re the average person you have changed jobs six or eight times before you reached the age of 40. That experience is only relevant when it relates to your current goals. Sift through your profile and weed out or streamline everything that doesn’t support your business or professional goals. If you’re currently a Web designer but were an accountant in a previous life, a comprehensive listing of your accounting background is distracting. Keep previous jobs in your work history, but limit each to job title, company, and a brief description of duties.
9. Reintroduce your personality -Focusing on keywords and eliminating clutter is important, but in the process your individuality probably got lost. Now you can put it back and add a little enthusiasm and flair. Describing yourself as, “A process improvement consultant with a Six Sigma black belt,” is specific and targeted but also says nothing about you as a person—and it doesn’t make me think, “Hey, she would be great to work with.”
10. Get recommended! Reach out to contacts with whom you've interacted in your current and past roles. This is free advertising for you, if you're seeking clients and you can refer prospects to these references, or they can be great for possible employers to review.
11. Who's looking at you? See who viewed your profile and contact them if there is relevance. You can only see who is looking at your profile if you allow others to see when you look at theirs.
12. Start a group if you have a good reason to, and plan to grow it and keep it updated. This is a great way to build your personal brand around an area/topic/event for which you have expertise.
13. Bring relevant content to the table! Do not swipe the content from the home page of LinkedIn and share it.
Bring something new and interesting to the table. Still think you don't need to be on LinkedIn?
Will you ever be looking for a new job? A new client? A new hire?
Now's the time to get your profile and network up to date and activated. Don't wait until you need something: at that point, it's too late. You may refer to my another article about LinkedIN to know why it's so relevant NOW.
Click Here! to download my report Linked Influence to learn how to get LinkedIn working for You.
If you want to know how to create a successful LinkedIn profile that will attract your target market, this article is probably the most complete breakdown I’ve ever done on the subject outside of my advanced LinkedIn training course
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Last updated by Stacey on 7th Sep'13
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